The BCITF (Building Construction Training Fund) were presented with a dilemma when their TV, Radio and print media marketing campaign ‘Be Constructive’ was launched across Queensland. The marketing was a success and the results far exceeded expectation.
A call centre and Workforce Solutions centre needed to be established to cope with interest created out of the campaign. The Workforce Solutions Centre had to appeal to mainly Gen Y. It was therefore agreed that a striking and trendy appearance should be the theme for the design and fitout.